Women, ages 20 to 40 that are looking for a luxurious, long-lasting, and moisturizing lip stick.
To inspire readers to try the new Clinique Colour Lip Primer using an Adobe Illustrator made object realism vector image while providing an informative and peppy message about what the lipstick delivers.
I researched Clinique ads and page layouts of the brands’ previous advertisements with a focus on the visuals. The color palette was chosen to be fresh and enticing and the copy simple enough for the consumer to read quickly.
The magazine advertisement spread included used the surrounding white space to draw the viewer’s attention to the product and copy and give a call to action for the reader to go to the company website.
Illustrator | Photoshop